My Brand Identity

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INTRODUCTION:

"C0" is my (Tzu-Lin Yang) personal brand logo. The brand should be pronounced "C-Lin" because "zero (0)" in Chinese is pronounced as "Lin." The purple color represents my name "Tzu" in Chinese. The square surrounding "C0" represents a yard, which is phonetically similar to "Yang." The yard should contain some content related to me, such as my creations, to signify that I nurture my works with a heart, akin to how gardeners water their plants.

VALUES:

Bringing out different thoughts and ideas is the most important thing for me. I enjoy learning from others and sharing my knowledge with others. My work should be meaningful at least for me.

PURPOSE:

The brand is my personal representative. It should show my identity and personality.

OBJECTIVE:

I hope all of my works can bring out some thoughts and ideas to others. My brand and website should be in a friendly and welcoming tone. Every work I have done should have some connection.

BRAND COLOURS:

C0 Purple- HEX: #662e91
Note: The main tone of the brand, should use this colour as much as possible.

C0 Blue- HEX: #00a0e8
Note: This colour should use for primary information like animation works or links on the home page.

C0 Green- HEX: #3eb76f
Note: This colour should use for secondary information like animation-associated skills and the links in the pages.

C0 Red- HEX: #cc4646
Note: This colour should use for tertiary information, currently not used on the website.

Solid Black- HEX: #000000

Solid White- HEX: #FFFFFF

BRAND FONTS:

Accent Font: Rix Video Game
Primary Font: Input Mono & Roboto Mono
Content Font: Rigid Square & Chakra Petch

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